#ISayFreshhhh – I Say Organic’s Fresh New Look is Here!
30+ people
200+ products
500+ days
∞ amounts of learning and fun!
It’s been an adventurous journey – full of trial, error and tons of colour! There was lots to learn and we enjoyed every bit of it. Won’t lie – there were some tough days too, lots of follow ups, lots of mundane research, lots of technical research, mistakes, mood swings, lots of impatient moments — but at the absolute end, there were tons of smiles. We are so glad that after long last, we are able to deliver to you our promise of new and improved packaging and some great quality products.
Our new packaging design was created to communicate the story of each I Say Organic product. We’ve always worked hard to be true to our promise of delivering only what is fully authentic. Now, we want to make it easy for our consumers to visualize the journey of each of our products, to feel a stronger connect with our growers, and hence be able to consume more mindfully and savour the purity even more than before.
- Ashmeet, Founder & CEO, I Say Organic
Six years after working with Ashmeet on the naming and branding, the packaging project gave us a unique opportunity; To put a face to the voice that chants out the call to action – ‘I Say Organic’. We imagined the customers, the Indian, urban, eco-conscious, health focused individuals, and illustrated them in settings of natural abundance and beauty – the source of the products themselves. The packaging is our take on what it means to say organic. It is full of colour, life and joy!
- Hanumant, Founder & Creative Lead, Quick Brown Fox Design
What’s Improved
Less Plastic!
We’ve gone from 99% (food-grade) plastic pouches to a 50-50 by introducing craft paper to our packaging! Food grade plastic helps preserve, store and maintain the shelf life of these products. As we don’t put any artificial preservatives, storage is key. This packaging is affordable as well – for us and you, our customer! However, with our condiment jars and oils we’ve shifted to 100% glass bottles! Our 500 gm Ghee may still have a plastic lid but we are working towards getting a substitute for that too :)
Product Information
With more knowledge and relevant information about the product – we wish to help you pick just the right thing!
Traceability
Now travel (in thoughts..for now. Haha) to our farm locations all over the country! Know where exactly what comes from 
Certifications
All we need is love….and trust, of our customers! With our new packaging, all our products come with their relevant certification stamps.
Look & Feel
We’d like you to comment on this for us!
#isayfreshhhh
#ISayFreshhhh
Feel the freshness? Help spread it!
If you’ve received our packaging or visit us at our store or farmers market – share your love with us on your story or feed! Lucky contest winners get a special 15% off on their next I Say Organic purchase.
HOW IT WORKS
1. Take a photo in our store, at the farmers market or at home if you’ve ordered in – with the new packaging!
2. Use the hashtag #isayfreshhhh
3. Tag us @isayorganic
(and if you want to) share your #freshhhh thoughts about the new packaging!
If we get notified, you are up and running for the contest!
Thank you for spreading the freshness
Behind the Scene!
A few glimpses from our packaging journey
New Packaging I Say Organic
Our ears are sharper than ever right now and we are keen to know your feedback! Join our #isayfreshhhh campaign online or email us on feedback@isayorganic.com
It’s been a journey, and we are excited about where we are headed!
Experience our new packaging in-store, at the farmers market or with your next home order.
With Love,
Team I Say Organic
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